Search Engine Optimization or SEO is the techniques used in order to ensure your website ranks well in the "natural" ( also called "free" or "organic") listings in Google and other search engines. While it does take longer to achieve results with SEO compared to Pay Per Click (PPC)  advertising, it can be alot more cost effective particularly in the long run. 

What is involved with SEO?
  • Onsite Optimization - Applying changes to site code and architecture so that the website can be read and indexed easily by search engines as well as integrating the site with relevant targetted keyphrases so that website appears when internet users search for terms relevant to the websites business and/or products/services
  • Offsite Optimization - Various techniques primarily revolved around gaining high quality inbound links to your website. Inbound links are a key attribute that search engines look at when trying rank your site. This stage is particulalry important for highly competitive industries.
Search Engine Optimization benefits:
  • High return on investment.
  • Cost effective
  • Enhances credibility and brand equity